Department: Marketing
City: Cluj-Napoca (Cluj)
Job type: Full time

Job Overview:

The Digital Marketing & Communication Manager will be a member of MINDTHEGAP's Marketing Team, responsible for supporting and enhancing the brand's visibility in focus markets, under the mission of achieving marketing objectives, implementing strategy, and delivering an outstanding customer experience through all marketing channels.

This cross-functional role will report directly to the Chief Marketing Officer and is based in Transylvania (Targu-Mures headquarters of Cluj-Napoca office), with occasional needs of travelling for business.

Requirements:

• Bachelor degree in a relevant field (i.e. Marketing/Communications/PR/Business)
• At least 2 years of experience in marketing operations/branding/digital marketing/performance marketing or a similar type of role, for an international/retail/ecommerce brand or marketing agency
• Thorough understanding of online marketing (including email marketing, conversion optimization, content marketing, social media, SEO basics)
• Proficiency in English (any other foreign language is a plus)
• Strong copywriting and communication skills
• Proactive attitude with an ability to show initiative and come up with creative ideas and solutions
• Flexible (adapting quickly to a growing team, a dynamic market and changing business needs)
• Well-organized, able to work on deadlines
• Analytical skills
• Interest towards interior design, home décor, textiles, and fashion industries
• Proficient with Microsoft Office (Outlook, Excel, Powerpoint, Word)
• Graphic design skills are a plus (Photoshop, Illustrator, InDesign or CorelDRAW) – along with a strong understanding of typography, colors, and layout. Familiarity with Canva is also appreciated.

*The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills can be demonstrated.

Responsabilities:

The position represents a great learning and professional growth opportunity in a multinational environment, where you will build hands-on experience in a variety of marketing tasks (both online and offline).

You will not be alone! We are a team, so we will help and support each other, grow and enjoy our success together!

You will be responsible for the following marketing tasks:

• Participate in the ideation, development and implementation of the overall marketing strategy for the MINDTHEGAP brand (online and offline).
• Assist the Chief Marketing Officer in coordinating the overall digital marketing activity (website content, on-site marketing campaigns, newsletters and email marketing campaigns, social media accounts) to ensure a cohesive online brand promotion and marketing efficiency
• Manage the Email marketing campaigns and strategy: plan and develop ongoing/automatic email campaigns and newsletters. This includes writing the email content, subject lines, designing the layout, setting the campaign using a third-party tool, A/B testing, measuring results, improving.
• Plan and implement the social media strategy (ideate and create copy+visuals for each post) for the social channels (Instagram, Facebook, Pinterest and LinkedIn).
• Manage and maintain the relationship with the external agencies and partners (PR agencies in US and UK, Paid Advertising agencies running Google and Social Media campaigns, eCommerce agency handling the website, industry associations, and more).
• Research and analysis: Conduct market and competition analysis, discover and implement industry best practices, keep up with industry news and trends. Prepare and provide actionable insights based on data analysis.
• Participate in the organization of various company events (fairs, showroom openings, collection shootings and launches, and more). Independently manage small-scale events
• Manage a PR database of press contacts/designers/bloggers/influencers in order to further develop MINDTHEGAP's global press and influencer profile.
• Manage the day-to-day admin duties of the marketing department
• Support the sales team by managing the creation of POS (Point Of Sale) branded materials (such as brochures, catalogues, branded gifts, and more) by working closely with the Graphic Designer

Company overview

With a multichannel global distribution in 80+ countries, MINDTHEGAP has grown in a short time to become a trendsetting, design leading and well-known luxury home décor brand.

MINDTHEGAP's headquarters are located in Targu-Mures, Transylvania, alongside our production facility where we manufacture wallcoverings, lighting and framed prints, whilst our fabrics, furniture and accessories are sourced from trusted European suppliers.

Each year we launch several lifestyle collections of coordinated home furnishings inspired by global culture and the iconic creations of mankind. Every product in our range is subject to eco-friendly consciousness, our aim is to create items that leave a minimal footprint on the environment.

MINDTHEGAP is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability or age, or pregnancy.

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